Colorado Choice

Colorado Choice Health Plans’ history dates back to 1972, when it was established under the name San Luis Valley Health Maintenance Organization as one of the first health plans in Colorado. The name was changed in 2006 as they expanded their coverage area outside of the San Luis Valley in Colorado. The non-profit health plan now serves 30 counties, with their headquarters located in Alamosa, Colorado.

Three selling points for brokers:

  • Friday Health Plans (formerly known as Melody Health Insurance) completed the acquisition of CCHP in 2017.
  • The acquisition allows CCHP to expand to the Luis Valley and other rural areas.
  • Colorado Choice has focused on serving rural and underserved communities in south central Colorado and on the eastern plains.

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Some industry experts would say the health insurance industry has been under attack for the past few years. While many agents, agencies and FMOs are struggling to adapt to the constant changes that come with healthcare reform, here at American Insura...

American Insurance Organization - 667 Union Blvd Allentown, PA 18109 - Office Phone: (610) 740-0000 Fax: (610) 740-0090