Anthem BlueCross

Anthem Blue Cross and  Blue Shield is an affiliate of Anthem, Inc. As one of the nation’s leading health benefits companies, Anthem serves almost 71 million people through its affiliates, including more than 38 million people enrolled in its family of health plans. Anthem Blue Cross and Blue Shield is also known as Empire BlueCross BlueShield, Blue Cross and Blue Shield of Georgia, Inc. and Anthem Healthkeepers Plus. It was previously known as WellPoint.

Three selling points for brokers:

  • Anthem is the largest for-profit managed healthcare company in the Blue Cross Blue Shield Association.
  • One in nine Americans receive health coverage through Anthem’s affiliated plans.
  • Its roots can be traced back to two Indiana based mutual insurance companies from the 1940s.


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Some industry experts would say the health insurance industry has been under attack for the past few years. While many agents, agencies and FMOs are struggling to adapt to the constant changes that come with healthcare reform, here at American Insura...

American Insurance Organization - 667 Union Blvd Allentown, PA 18109 - Office Phone: (610) 740-0000 Fax: (610) 740-0090